everyplate evergreen leads emails

As requested by the EveryPlate CRM team, I worked with Design to create four evergreen emails targeted at leads for EveryPlate — America’s #1 Value Meal Kit.

Creative direction:
Email 1: Highlight affordability and focus on our “cheaper than fast-casual” claim.
Email 2: Highlight affordability and focus on our “less food waste” claim re: paying only for what you use with pre-portioned ingredients.
Email 3: Lean into convenience, quality, and flexibility that EveryPlate meal kits provide.
Email 4: Include the variety of choices that EveryPlate offers with the ability to swap proteins or sides.

Copy: Christina Valenziano
Design: Meagan Glavac

*Excuse the pixelation — improved images coming soon.