hellofriends x friends partnership

In honor of the 30th anniversary of the beloved TV show, Friends, HelloFresh partnered with Warner Brothers to offer customers a limited-edition meal kit featuring both a shepherd’s pie and English trifle recipe — a take on Rachel Green’s infamous trifle snafu from Season 6, Episode 9: The One Where Ross Got High. Customers could either go full Joey and devour them together, or keep them separated (like Ross and Rachel on a break) with the included custom double-serving dish.

This was an incredible cross-collaborative effort that took almost six months to finalize. Creatively, we touched many assets including the recipe kit box, the serving dish box, recipe card, microsites (4 pages), apron, and more. The project features original photos from our shoot at NYC’s Friends Experience.

Copy: Christina Valenziano
Design: Stella Lee