Life Insurance Price Ranges Experiment
When it comes to the life insurance coverage process, our agents need to get customers on the phone in order to move forward. Since a lot of people are hesitant and would prefer getting everything online (which we can’t do), I worked with our Lead Product Manager to hook users by experimenting with price ranges in lieu of not showing them prices at all.
Copy: Christina Valenziano
Design/Product Lead: Scott Holand