Reddit Meme
Ad Sets
With a strong audience match to our traditional customers, our Acquisition team decided to experiment on Reddit and see if we could scale up our Life product. With Reddit reps suggesting ads that focus on humor in a “meme” format, we decided to run with that idea. And since there are legal restrictions around image use, we worked around that by creating our own illustrations.
Concept/Copy: Christina Valenziano
Design: Nastia Kobzarenko
Acquisition Lead: Gabe Asman
Caption: Okay, maybe not. But we make it less complicated, so that’s a win. Get quotes, compare options, get covered.
Caption: Policygenius could help you save 50% or more on life insurance by comparing quotes from over a dozen top insurers, all in one place.
Caption: Don’t waste money by waiting — on average, you add 4.5%-9.2% to your life insurance premiums each year you aren't covered. Apply for life insurance with Policygenius today.
Caption: The first insurer you see might be your life insurance match. Policygenius compares top life insurers to help you get your unique needs covered.