Value Prop
Retargeting Ads

Historically, our BAU retargeting ads have been very brand-focused. To experiment, our Acquisition team wanted to try focusing each round of ads on a specific Policygenius value prop. Each ad set A/B tested imagery, on-image copy, and Facebook post copy. This has been a rolling project, every 2-3 weeks.

Concept/Copy: Christina Valenziano
Concept/Design: Anna Konson
Acquisition Lead: Gabe Asman

 

One Stop Shop _ Price Compare.png
Alarm Clock1 _ Rates Go Up.png
24-7_chat-still 1080x1080.jpg
2021-01_Rates-Go-Up_Lifestyle_designAcopyA.png
2021-10_logo-pattern.png
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