It’s imperative for doctors to have disability insurance so they can protect their most valuable asset: their ability to earn an income and pay off medical school debt. Plus, getting it while they’re younger means they’'ll likely pay less for coverage. This is why our acquisition team chose to target medical residents in our disability insurance campaign.

This campaign came to life across a few different channels: social ads (Meta/Instagram), social landing page, CRM email blasts cross-selling to life insurance customers, and a CRM landing page.

Ad design: Anna Konson
Copy: Christina Valenziano
Landing page design: Phil Blackowl